MADRID TAXI DRIVERS WILL BE CULTURAL AMBASSADORS OF THE HISTORY AND MONUMENTS OF THE CITY

Kalam, together with the Hispania Nostra Association, has organized the course “Conozco Madrid, Descubre Madrid!” (Know Madrid, Discover Madrid!), an initiative that intends to help the taxi sector become cultural ambassadors for our historic buildings.

Over four days throughout the month, participants will receive information about our most significant monuments and urban landmarks.  The objective of the course is to train the professionals who are in the streets, in constant contact with the public and tourists. This initiative not only educates the attendees, but also hopes that they will then go and spread the respect and value that we must have for these assets.

The course content has been designed by the professors, Fernando Vela, Doctor of Geography and History, and Full Professor of the Technical School of Architecture, and Miguel Cordero, Secondary School Professor and Art Historian, who will also teach classes. The information that will be provided has been organized around cultural tours and the collection of rigorous data on the history of our local heritage, as well as anecdotes that can later be transferred to the clients of this service.

The course is informative and will be taught with the support of graphic materials specifically produced for it.  Some of this information has been collected in a digital format so that the taxi drivers who have attended the course will be able to visualize, using a QR sticker in the back of the cab, to complete the information received during the journey.

Kalam would like to thank all the participants for their acceptance and involvement in the course, and especially the teachers, Fernando Vela and Miguel Cordero, who have provided some interesting classes.

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