Since the beginning of the crisis caused by the COVID-19 pandemic, the United Nations World Tourism Organization has been very active in promoting public awareness campaigns, collaborating with other organizations and disseminating global guidelines for the reopening of tourism in the present phase of deconfinement.

At the beginning of April and in the midst of lockdown in many countries affected by the new coronavirus, the UNWTO launched a campaign with the slogan “By staying home today, we can travel tomorrow”, a message of responsibility and caution, but also of solidarity and hope at the unusual isolation we’ve experienced in recent months. In this way, a joint and coherent global response involving both the international tourism sector and travelers was appealed. The tag #TravelTomorrow, adopted by many countries, has been used by people, companies and institutions to transmit a message of unity through the audiovisual materials available at the following link.

UNWTO’s early response to this global crisis began in late January and included both the creation of a Crisis Committee with high-level meetings with WHO counterparts, and a constant presence through the digital media. It is also aligned with the reinforcement and implementation in its practices of the Sustainable Development Goals and whose values define the fundamental lines of the #TravelTomorrow campaign: discovering different cultures, exercising solidarity and respect, caring for the environment, continuing to learn, promoting decent employment, development and sustainability, generating new opportunities for all.

In this new phase of deconfinement and in anticipation of the measures to be implemented in the new normality, the UNWTO has just presented its global guidelines for the reopening of the tourism sector, which have been preceded by 23 recommendations for action published in April by the World Tourism Crisis Committee.

As a member of the Board of UNWTO Affiliate Members, KALAM has participated in preparing this new guide, conceived as a tool to support governments and the private sector in the recovery of tourism and focuses in the mitigation of economic impact, the development of safety protocols and coordinated responses, as well as the restoration of travelers’ confidence. It is also accompanied by recommended protocols for the sector, emphasizing the important role of innovation in overcoming this crisis.

More information about UNWTO’s Global Guidelines
More information about KALAM at UNWTO